New to the tracks, with a simple mission: to make gear that works, looks good, and lasts. No gimmicks, no fuss.

We are focused on quality, but without the frills. Every piece we make is built to perform, endure the grind, and keep riders moving. Hard-wearing, gritty, and grounded, our apparel is designed for everyone.

We believe in simplicity with purpose. Clean lines, functional design, and materials that hold up ride after ride. Cyclists don’t need a wardrobe full, they just need kit that does its job and keeps going.

Ride hard. Keep it simple.

CAHARD

A black bicycle with a chain guard and disc brakes leaning against a concrete wall, with tall grass or plants in the background.

A person riding a bicycle along a rocky riverbank surrounded by trees, with a predominantly black and white color scheme and the rider's blue jacket adding a touch of color.